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Can I use names like “Hokkaido”, “Belgian”, Italian”, “Fuji” as part of product names or descriptions, if my product is not produced in these places?


Updated by SFA
The product name or description on the label must be sufficient to indicate the true nature of the food. It is the responsibility of food businesses to ensure that the names and descriptions used do not mislead consumers. The name of a country should not be used in the common name of a food if the food is not produced in the country. For e.g., "Singapore noodles" should not be used if the noodles are not manufactured in Singapore. However, in certain situations, the common names of some foods may contain the name of a country or a region within the country, for e.g. Fuji apple, Singapore Chilli crab paste, despite the fact that the food was not produced in that country. In such cases, the common name should be closely accompanied by the name of the country of origin of the product so that consumers are not misled.

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