Can I use terms that may suggest the original recipe / specie of my food product, like "Hokkaido", "Belgian", "Italian", "Fuji" as part of product names or descriptions, if my product does not come from these places?

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Accepted Answer

The Food Regulations require prepacked food products to include product names or descriptions in English which are sufficient to indicate the true nature of their contents in their labels. It is the responsibility of food businesses to ensure that the naming and descriptions used, do not mislead consumers.
 
When using the terms that may suggest that the recipe/flavour/specie of food comes from a specific origin (e.g. “Hokkaido”, “Belgian”, “Italian”) as part of the product names or descriptions, the food business must be able to substantiate for such terms and also ensure that the country of origin for the product, if it is different from these terms, is clearly declared so that consumers are aware of the actual origin of the food.

Can I use terms that may suggest the original recipe / specie of my food product, like "Hokkaido", "Belgian", "Italian", "Fuji" as part of product names or descriptions, if my product does not come from these places?

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