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What is the criteria for the use of the claim “natural”?

Updated by SFA
The Food Regulations do not specify the criteria for the use of the claim, “natural”. However, Regulation 9 of the Food Regulations prohibits the use of claims that are false, misleading or deceptive, or are likely to create an erroneous impression regarding the value, merit and safety of the food. The onus is on the food business to ensure that the claims made on the label, are truthful and can be substantiated.

Topics:

Regulatory Standards, Frameworks & GuidelinesFood Labelling & Packaging Guidelines

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