Can licensees advertise the option of using their airline miles / credit card points/online shopping vouchers for patients to redeem their service?
Healthcare Services Act(Advertisement) Regulations, Contents of Advertisement
While miles/points/ vouchers can be construed as a form of alternative currency, they are also at one and the same time solicited. Using miles/points/vouchers has a soliciting effect because the individual may perceive that he is getting the healthcare service without having to pay out of pocket for it, and this may contravene Regulation 5(1)(g) of the HCS (Advertisement) Regulations.
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