Is the licensee and/or authorised person liable if the patient screenshots the referral programme on his/her document and shares it on his/her social media?
Healthcare Services Act(Advertisement) Regulations, Advertising of promotional programme
Screenshots of the referral programme are strictly prohibited, as they may encourage the public to consume services. If the licensee / authorised person is made aware of an offending material relating to their licensable healthcare services, they are obliged to rectify or remove the material, in accordance with Regulation 17 of the HCS (Advertisement) Regulations.
Related questions
Are licensees allowed to have promotional packages through a referral programme (e.g. family/friends referral)?
Can third parties be held liable for not complying with stipulated requirements for the advertisement of licensable healthcare services?
If a person or an organisation decides to give an award, certification, etc. (e.g. for “Excellence in the provision of medical care”), and publishes an advertisement that sets out a list of HCSA licensees who have received honours conferred by this organisation without the knowledge of, or any consent or authorisation from the licensee, will the licensee be held liable?
Is the licensee and/or authorised person allowed to provide incentives (cash/free treatment) in our referral programme to our patients?
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