The Early Childhood Development Agency (ECDA) has launched the refreshed three-year nationwide "Shape Our Tomorrow" (SOT) campaign with the tagline "Empower Today, Shape Our Tomorrow" to engage a wider audience - parents, current and potential early childhood professionals - on the importance of holistic development for children and strengthening parent-preschool partnership to shape our children's tomorrow.

This campaign builds upon the SOT campaign launched in 2018 to enhance the public's understanding and recognition of early childhood professionals, and attract more quality educators to the sector. Through the refreshed "Shape Our Tomorrow" campaign, ECDA reaffirms its commitment in walking alongside parents during their child's formative years and champions access to affordable and quality early childhood development services and programmes for every child.

The refreshed "Shape Our Tomorrow" campaign also aims to further encourage conversations on the importance of holistic education beyond academic learning.