Can information on employee benefit schemes be disseminated to employees? Or are these considered advertisements?
The publication or dissemination of information on employee benefit schemes to employees is not subject to the HCS (Advertisement) Regulations, as such schemes are offered to attract and retain employees, and not to encourage or incentivise consumption of healthcare services. However, the information that is published or disseminated to the employees must not be publicly available or accessible.
However, where there are tie-ups between the licensees and employers to actively promote such benefits to induce consumption of the healthcare service, these materials will be considered advertisements and subject to the HCS (Advertisement) Regulations.