Can you elaborate more on what it means for an advertisement to be ‘capable of being substantiated’?

Question

Accepted Answer

This means that there must be sufficient evidence to support and validate the information contained in the advertisement.

“Evidence” in this context refers to credible and authoritative sources, such as articles published in peer-reviewed journals in PubMed (e.g. in the medical / dental fields) and other literature recognised and accepted by the local medical / dental community as being credible or authoritative. These sources should be cited in licensees’ advertisements and provided to the Ministry of Health (MOH) upon request. If a licensee does not or is unable to provide MOH with the required information, the licensee may have contravened Regulation 5(1)(a).

Can you elaborate more on what it means for an advertisement to be ‘capable of being substantiated’?

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