Yes, such “before-and-after” or only “after” treatment photographs, pictures, videos and films relating to a treatment may be shown to patients during their consultation with the doctor. During the consultation, proper context should be provided to the patients by the doctor or the healthcare service provider’s employees, who should properly explain and clarify the possible outcomes of the licensee’s treatment.

However, advertisements must not feature “before-and-after” or only “after” treatment photographs, pictures, videos or films, even with disclaimers in licensees’ advertisements.