What are laudatory statements ?
Healthcare Services Act(Advertisement) Regulations, Contents of Advertisement
Laudatory statements include subjective praises, commendations and compliments. Please refer to Annex A for a list of non-exhaustive terms that are likely to be regarded as laudatory
For avoidance of doubt, laudatory statements are strictly prohibited, regardless of whether they are factually accurate or not.
Related questions
What types of reviews (including testimonials and endorsements) are allowed?
Are we allowed to include testimonials or endorsement in our annual reports or programme booklets? These may be distributed to shareholders and/or patients who are not employees.
What are some examples of advertisements that “amount to soliciting or encouraging the use of the licensable healthcare service provided by any licensee”?
Can I include membership packages and pricing structures in the advertisement?
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