Are licensees allowed to advertise their business and services under MOH’s Healthier SG initiative?
Only licensees who are Healthier SG-registered providers can use the Healthier SG brand. Eligible licensees who would like to use the “Healthier SG” brand, which includes the name and logo (and its variations), would have to abide by the Healthier SG Brand Guidelines and submit a request to MOH for the use of the Healthier SG brand at https://www.healthiersg.gov.sg/resources/on-healthier-sg/brandguidelines/
Examples of products, services, businesses, events, treatment that cannot be used in conjunction with the Healthier SG brand include:
a) Companies/ products that make non-evidence based health claims, and/or sell unhealthy or unregulated products b) Vaccination and screenings that are outside of the list of nationallyrecommended vaccination/ screenings
c) Medical and aesthetics devices
d) Cosmetic/slimming services and products (e.g., facials, aesthetics treatments, massages)
e) IT systems or software for usage by hospitals and clinics that are not related to, or not supporting Healthier SG
The above listing is non-exhaustive.
Related questions
Why am I not allowed to use terms that are derivatives of, or associated with the national initiative “Healthier SG” in the naming of my clinic? What happens if I still wish to proceed with using terms related to “Healthier SG” in my clinic name?
Are there provisions to prevent a licensee from using names of MOH's related agencies in their advertisement? For example, can licensees use terms like “MOH’s Healthier SG” or "HSA's XXXX Program" when advertising their healthcare services?
Some spas advertise their services with an intent to channel customers to medical clinics under their same company group. Is this acceptable?
What were the HCSA amendments?
