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What are the approved media allowed for the advertising of the licensee’s licensable healthcare service?
Healthcare Services Act(Advertisement) Regulations, Advertising media
Such advertisements are only allowed in the following: newspapers, directories, medical journals, magazines, brochures, leaflets, pamphlets and the Internet (including mobile application software, social media platforms and websites).
Licensees and an authorised person (if applicable) are jointly liable to ensure that advertisements outside the licensee’s licensed premises or conveyances are only done through the advertising media listed above.
Related questions
How would the advertising controls affect a non-HCSA licensee who collaborates with a licensee (e.g., a medical device supplier collaborates with a medical/dental clinic) and wishes to advertise its relationship with the licensee?
For licensees who have been given approval to co-locate with a non-licensee, can information regarding these services appear in the same advertisement or webpage?
moh
Are flyers and mailers from nearby clinics allowed? Are we allowed to distribute leaflets containing only the factual details of the licensee’s licensable healthcare service?
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Are we allowed to advertise services on online shopping platforms?
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