Can we allow insurance companies to have a hyperlink to a licensee’s website, as part of their value-added service for their policy holders
Healthcare Services Act(Advertisement) Regulations, Advertisement in conjunction with any person
Similar to bloggers posting hyperlinks to the licensee’s website, insurance companies are not licensed by MOH.
If the insurance company advertises any licensable/licensed healthcare service, it will be in breach of section 31 of HCSA if it has not been authorised by the licensee to do so.
If the insurance company has been appointed as an authorised person, it must comply with its obligations under the HCS (Advertisement) Regulations (e.g. ensuring that the advertisement is published in approved media only). Licensees are still liable to ensure that the contents of the advertisement are compliant with the HCS (Advertisement) Regulations.
Related questions
How would the advertising controls affect a non-HCSA licensee who collaborates with a licensee (e.g., a medical device supplier collaborates with a medical/dental clinic) and wishes to advertise its relationship with the licensee?
Can third parties be held liable for not complying with stipulated requirements for the advertisement of licensable healthcare services?
The hyperlinked websites published on the licensee’s website have been changed and contained laudatory statements that relate to the healthcare service provided by the licensee. Will the licensee be liable in such cases?
If a person or an organisation decides to give an award, certification, etc. (e.g. for “Excellence in the provision of medical care”), and publishes an advertisement that sets out a list of HCSA licensees who have received honours conferred by this organisation without the knowledge of, or any consent or authorisation from the licensee, will the licensee be held liable?
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