Are licensees allowed to let vloggers or mainstream media interview medical personnel and feature it on their social media platforms or publications?
Healthcare Services Act(Advertisement) Regulations, Interviews
Yes. However, the interview must not be solicited by the licensee or through another person (such as an employee, an authorised person or some other person) connected to the licensee.
Additionally, the content of such interviews posted must comply with the HCS (Advertisement) Regulations.
Related questions
Does Regulation 9(2) of the HCS (Advertisement) Regulations apply to media pitches, that is part of regular work in most Corporate Communications departments?
Can licensees send information and updates to individuals who have consented to receiving such materials?
Are licensees allowed to post pictures of or reviews by celebrities or social media influencers, who are their patients, on their website or social media accounts?
What are the approved media allowed for the advertising of the licensee’s licensable healthcare service?
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