Are licensees allowed to post pictures of or reviews by celebrities or social media influencers, who are their patients, on their website or social media accounts?
Licensees are not allowed to reproduce (be it in whole, or in part) any testimonials, endorsements or photos in their premises, website or social media accounts. This includes sharing a user’s post that were originally posted on Facebook, Instagram or any social media in the licensees’ premises, website or social media accounts. Exception: Testimonials, endorsements or photos can be reproduced in internal corporate publications that are disseminated only to the licensee’s employees. Specified licensees (e.g. charities) are also allowed to circulate such information to its donors.
Displaying or publishing of any testimonial, endorsement, or photos within a licensee’s premises, website or social media account is allowed as long as these testimonials, endorsements or photos were given by the patient directly to the healthcare institution.
Licensees and authorised persons should ensure that these testimonials are organic, and not subject to inducement or coercion
Related questions
Are we allowed to include testimonials or endorsement in our annual reports or programme booklets? These may be distributed to shareholders and/or patients who are not employees.
What types of reviews (including testimonials and endorsements) are allowed?
Are we allowed to display the accreditation attained on information brochures relating to the service, letterheads, test reports? Examples include xxx, an ISO-certified laboratory since 2000.
Are licensees allowed to let vloggers or mainstream media interview medical personnel and feature it on their social media platforms or publications?
