Are we allowed to include testimonials or endorsement in our annual reports or programme booklets? These may be distributed to shareholders and/or patients who are not employees.
Healthcare Services Act(Advertisement) Regulations, Reviews, testimonials and endorsements
No, licensees and authorised persons (if applicable) must not reproduce any testimonials and/or endorsements about their services on any advertising media, other than the licensees’ own corporate publications that are disseminated or distributed only to their employees.
Related questions
What types of reviews (including testimonials and endorsements) are allowed?
Are licensees allowed to post pictures of or reviews by celebrities or social media influencers, who are their patients, on their website or social media accounts?
Why are paid reviews (including testimonials and endorsements) prohibited? Licensees are allowed to pay an authorised person to publish advertisements for the licensable healthcare service. Aren’t paid reviews similar in nature to other forms of advertisements?
Are licensees allowed to have promotional packages through a referral programme (e.g. family/friends referral)?
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