Why is there an exception provided for charitable healthcare service providers to publish and disseminate a testimonial or endorsement about its services?
“Charitable healthcare service providers” means a licensee that is — (a) an exempt charity within the meaning given by section 2(1) of the Charities Act (Cap. 37); or (b) a charity registered with the Commissioner of Charities under section 5 of the Charities Act.
The intent is to allow licensees that are charities to disseminate or distribute these corporate publications containing testimonials or endorsements to their donors, to show their donors the work that was done with the donated monies.
A charitable healthcare service provider may publish any testimonial or endorsement about the licensable healthcare services provided by the charitable healthcare service providers in any of the charitable healthcare service providers’ corporate publications that is disseminated or distributed only to any of the following persons: (a) a person who has given or may give money or other property for the benefit of the charitable healthcare service provider; (b) a person who has participated in the charitable activities of the charitable healthcare service provider as a volunteer.
Related questions
Are we allowed to include testimonials or endorsement in our annual reports or programme booklets? These may be distributed to shareholders and/or patients who are not employees.
Are licensees allowed to post pictures of or reviews by celebrities or social media influencers, who are their patients, on their website or social media accounts?
Are licensees allowed to have promotional packages through a referral programme (e.g. family/friends referral)?
What is the difference between ‘healthcare service providers’ and ‘healthcare professionals’? Please elaborate
