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What happens if an unauthorised person has advertised a licensee’s service and the licensee is unaware of the advertisement? Will the licensee be held liable for the advertisement?
Healthcare Services Act(Advertisement) Regulations, Compliance with Regulations
If it is ascertained that the licensee did not authorise and was not otherwise involved in the publication of the advertisement, the unauthorised person contravenes section 31 of HCSA.
Nonetheless, once the licensee is made aware of such an advertisement, the licensee should take reasonable steps to get the unauthorised person to remove it and verify that the unauthorised person had done so properly.
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