Examples of advertisements that are exempted form the HCS (Advertisement) Regulations include:

• Pure directory listings comprising only factual contact details of licensees and/or other businesses/occupants listed, e.g. building directories.

• Directional signs that are affixed on an immovable object (e.g. LED panels, banners fixed to a wall of a building, billboards at the bus-stop that function as directional guides, and which only contain factual details as provided for in Regulation 5(1).

• Publicity materials that seek to raise awareness and encourage public participation for activities that serve a public good, e.g., publicity for nondirected blood, bone marrow and organ donation for the purpose of transplant, medical or dental education or research.

• Publicity materials on national schemes and health programmes administered by the Government (and the Health Promotion Board), such as the COVID-19 Vaccination Programme, Community Health Assist Scheme (CHAS), and Screen for Life (SFL).

Nonetheless, these advertisements must be factually accurate and not misleading.