Are existing licensees who were transitioned from PHMCA to HCSA expected to change their names or logos now that the naming restriction amendment has taken effect?
Existing licensees whose names or logos contain the terms “Singapore” or “National” will be allowed to retain their names or logos until the licensee decides to change the registered licensee or business name, upon which the restriction will apply. This is to allow licensees who have built brands around their business names to retain their brand equity.
Existing licensees who are currently using specialty names in their clinic names without a specialist actively practising that said specialty under the auspices of their services, will be asked to employ or engage a relevant specialist. Otherwise, MOH will work with these licensees to amend their clinic names or logos to avoid giving the impression to the public as to the type of services provided.