Are existing licensees who were transitioned from PHMCA to HCSA expected to change their names or logos now that the naming restriction amendment has taken effect?
The Healthcare Services Act 2020 (HCSA) FAQs, Naming Restriction
Existing licensees whose names or logos contain the terms “Singapore” or “National” will be allowed to retain their names or logos until the licensee decides to change the registered licensee or business name, upon which the restriction will apply. This is to allow licensees who have built brands around their business names to retain their brand equity.
Existing licensees who are currently using specialty names in their clinic names without a specialist actively practising that said specialty under the auspices of their services, will be asked to employ or engage a relevant specialist. Otherwise, MOH will work with these licensees to amend their clinic names or logos to avoid giving the impression to the public as to the type of services provided.
Related questions
What are the changes to naming restrictions for HCSA licensees and what is the rationale for doing so?
Can licensees include a specialist/specialty name in their clinic name if they specialise in that field? Would licensees need to apply for special permission to do so?
Why is there a need to restrict the use of speciality names in licensees’ names or logos?
What were the HCSA amendments?
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