Will advertisements involving the use of terms specific to the principles and prescribed practice of Traditional Chinese Medicine, without reference to any diagnosis or terminology used in Western Medicine be allowed? E.g., the use of “消渴症” instead of “diabetes”.

Regardless of the use of terminology that is specific to the principles of Traditional Chinese Medicine or Western Medicine, healthcare service advertising by non-HCSA licensees should not contain any claims that the healthcare service provided can treat a condition affecting the human body. In the example raised in the question, the advertisement could factually list the services provided for “消渴症” but should not claim to treat “消渴症”.