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What are some alternative terms to “treat” that are permissible for use in healthcare service advertising by non-HCSA licensees?
The Healthcare Services Act 2020 (HCSA) FAQs, Enhanced advertising control of healthcare service
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We are unable to provide an exhaustive list of permissible terms that may be used by non-HCSA licensees in healthcare service advertising. In the event of any feedback or complaints received, MOH will examine the facts of each case holistically, which include the content of the healthcare service advertising, and any other relevant information.
Non-HCSA licensees should consider using other terms which truthfully states the nature of the service that they provide, so as not to mislead or entice consumers.
For example, non-HCSA licensees may consider describing the service offered as supporting the management of a particular condition, instead of treating the condition.
Ultimately, the intent of this prohibition is to ensure that consumers are not misled into thinking that they can be treated and cured of their medical condition or disease, by non-medical means.
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