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What types of reviews (including testimonials and endorsements) are allowed?
Healthcare Services Act(Advertisement) Regulations, Reviews, testimonials and endorsements
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Reviews are allowed where they are:
Organically provided by patients as a reflection of their experience with the service; and
Unpaid, unsolicited, and not modified by the licensee or authorised person in any way as to compromise the independence and authenticity of the review (this does not preclude the licensee or authorised person from removing offensive comments (e.g. expletives)); and
Not reproduced by the licensee or authorised person, as this avoids the potential for the content of the review to be inappropriately modified in the course of reproduction.
To avoid doubt, licensees and healthcare professionals must not coerce or offer valuable consideration of any kind to induce patients, caregivers or members of the public to provide testimonials and/or endorsements.
Related Questions
Are unpaid reviews on the licensable services on third party blogs, social media platforms and websites allowed?
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from MOHAre we allowed to include testimonials or endorsement in our annual reports or programme booklets? These may be distributed to shareholders and/or patients who are not employees.
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from MOH
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