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Are licensees allowed to have promotional packages through a referral programme (e.g. family/friends referral)?
Healthcare Services Act(Advertisement) Regulations, Advertising of promotional programme
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Promotional packages offered by licensees in relation to healthcare services are not prohibited. However, advertisements of promotional packages are not allowed as they may induce consumption of the service.
Patients can be informed of such promotional packages only at the point of payment (e.g. at the physical payment counter or payment page. Patient referral (by word of mouth) will not be subjected to the HCS (Advertisement) Regulations. However, the mention of such promotions in advertisements contravenes the HCS (Advertisement) Regulations and is not allowed.
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